The first mobile ad was sent as early as 2000, and its popularity has only risen since. While the opposite might be assumed, SMS marketing has remained a highly personal, cost-effective, and stable form of advertisement. The system itself underwent a lot of improvements and changes, which shaped it into what it is today. There are a lot of reasons why you should implement SMS marketing into your strategy – these are just a few.
Low-Cost & Efficient
When the technology was still new, SMS marketing had some pretty high prices associated with it. Nowadays, group texts have taken over as the primary method through which this form of advertisement is executed. Compared to other marketing strategies such as those through social media or via direct mail, SMS marketing is without a doubt the most cost-efficient one. This gives businesses the ability to reach thousands of customers instantly through a single click of a button. Also, it’s scalable, which means that any company from a small hair salon to a large software development enterprise can use it efficiently. Textedly offers various different plans that range between 1,200-30,000 messages/month.
High Open/Conversion Rates
Email spam is a term that almost everyone is familiar with in this day and age. This is one of the major reasons for the extremely low open rates of emails at a measly 46.1%. This means that more than half of your effort that went into email marketing will go unnoticed. In comparison, SMS open rates stand at a whopping 98%. Certain studies show that, on average, text messages are opened and responded to in no longer than 90 seconds. Receiving an SMS is much rarer and more personal, whereas daily email count can reach hundreds if not more. If you’re interested in people following through instead of not even opening the message, SMS is the way to go.
Almost all of the modern marketing strategies rely on an Internet connection in order for them to have an actual impact on your customers. With group text, that’s not the case. The only thing that’s required for an SMS message to be sent and received is a cell tower that’s in close enough proximity for your phone to connect to it. This method is also the second most direct one, so it’s almost guaranteed to yield the best results. If you want to test it out yourself, Textedly offers a free 14-day trial of up to 50 messages, so you can measure the results before putting your money into it.